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Isn’t it incredibly sad to see something that was once cherished is now struggling to survive? The legal profession (Including In house counsel) and law firms are now crumbling before our eyes, and it won’t be untrue to blame the lack of sales & marketing stratagems in the industry. Right from the birth of a legal firm to acquiring clients, the sales & marketing techniques hold a paramount importance. Here’s how the lack of proper selling and marketing techniques in the legal profession is disturbing the status quo and pushing the new players closer to the verge of extinction. The Legal Clutter There are oodles of people who look forward to availing legal help. The same has elevated the demand for legal professionals by several notches. As a result, many of them foray into the industry with their own firms. Despite the high demand of their profession, the presence of a plethora of players in the industry makes it quite hard to win a client let alone delighting them with...

Press Release: Events 4 Sure announces Apttus as the Presenting Sponsor of the 34th Global Legal Confex, 20 Apr 2017, New Delhi. Events 4 Sure is pleased to announce Apttus as the presenting sponsor of the 34 th Global Legal Confex, to be held on 20 Apr 2017 at the India Habitat Center in New Delhi, India. Events 4 Sure Managing Director, Mr. Pankaj Parnami states “We are extremely delighted and proud to have Apttus as our presenting sponsor of the Global Legal Confex, New Delhi. Their leadership in contract management is unparalleled and our team will now work with them to promote their brand across the legal fraternity of India.” This powerful event combines high quality legal education blended with quality networking time. The topics of the event have been handpicked by a group of experts and the agenda created around the topics is praiseworthy. The finest minds from all across the country are coming under 1 roof to inspire, overwhelm themselves with knowledge as well...

Importance of law firm marketing and ways to market law firm services at events There are multitude benefits of law firm marketing especially if you are planning to establish your own law firm as an experienced lawyer. You will have to learn the art of marketing your skills by being persuasive otherwise no matter how good you are, you will lose out on winning your share of the market cap. So, you need to be making prudent choices when it comes to law firm marketing especially if you are a solo practitioner . Client development and law firm marketing are integral to your future in law practice . What you need to keep in mind is that your skill set is useless till you are able to convince potential clients to use your services for solving their problems. This is where the role of law firm marketing becomes indispensable.  Your success is basically directly proportional to the number of clients you have. This sounds very obvious but many innovative law firms are shutting ...