Why is the Legal Profession Slowly Dying? And what is the role of professional legal events in reviving them.
Isn’t it
incredibly sad to see something that was once cherished is now struggling to
survive? The legal profession (Including In house counsel) and law firms are
now crumbling before our eyes, and it
won’t be untrue to blame the lack of sales & marketing stratagems in the
industry. Right from the birth of a legal firm to acquiring clients, the sales
& marketing techniques hold a paramount importance.
Here’s how the lack of proper selling and marketing techniques in the legal profession is
disturbing the status quo and pushing the new players closer to the verge of
extinction.
The Legal
Clutter
There are oodles
of people who look forward to availing legal help. The same has elevated the
demand for legal professionals by several notches. As a result, many of them
foray into the industry with their own
firms. Despite the high demand of their profession, the presence of a plethora
of players in the industry makes it quite hard to win a client let alone
delighting them with the legal services. To keep the clutter at bay from
harming your legal profession, the sales & marketing techniques are
imperative.
Is the legal
service drilling a big hole in client’s pocket?
Some legal professionals charge a fortune for their services, and it is not wrong as their services include in-depth research of the case
and other studies indispensable to win it. However, without a proper marketing
or communication channel, these professionals fail to justify their
remuneration. Thus, many have a wrong notion that legal professionals charge high and hence, they prefer an
out-of-the-court settlement.
Sales and
Marketing: Can They Bring Back ‘Order’ in the Law Industry?
“90% of startups
fail.” Says Neil Patel, a renowned marketer
and entrepreneur, and startups in the law industry are no exception. Apart from
new legal ventures, the existing ones could cease to exist as well in the
absence of fool-proof sales & marketing strategies. However, with effective
sales & marketing, the law professions and law firms could grow by leaps
and bounds.
Events4Sure - a
leading organizer of law events industry worldwide – fathoms the aforementioned fact very well. The team of the
organization moves heaven and earth to educate lawyers, counsels, law firms and
legal service providers about the latest techniques in the legal and IP world
and the significance of implementing sales & marketing in their profession.
All in all,
Events4Sure endeavors to rejuvenate the legal professions through their
extraordinary events that create value and make a difference. For more
information visit www.events4sure.com
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